How to Grow a Construction Business: 4 Essential Factors for Contractor
Do you need to learn about how to grow your construction business?
Relax yourselves; we can help you expand your business. We know all the ins and outs that will help you to gain success in lesser time. This article contains four factors, which are the keys to your success. Keep these factors in your mind and start working on them.
1. Reach Customers to Grow Your Construction Business
Thinking of how to expand your construction business? This is not difficult in 2020 with the help of the world’s biggest platform, the internet.
The internet is not only a place to entertain, watching movies, and playing games. But the internet is now a great tool to expand your business easily and effectively.
You don’t have to offer a penny to increase your brand or product popularity. You can engage a large population towards your product just in a minute. For example, you can sell tables from your home in a day, even if it is too old and become decolorize. So, use the internet to reach your customers to increase the growth and credibility of your brand or service.
Leverage Online Platforms
You have multiple platform choices to share your crazy pictures with your friends, such as FaceBook, Tinder, and Instagram. Some online platforms offer to link with your customers. So, you could afford to stop spending most of your investment in marketing through print and electronic media, and give a chance to some online platforms to help you.
①Yelp
Yelp is one of the best platforms to increase your construction business. This website connects users who research and write reviews for businesses. It has over 200 million reviews of restaurants, local businesses, salons, plumbers, contractors, and many other businesses. Yelp is working in different countries like Denmark, the US, UK, Australia, Austria, and others.
② Hipages
Hipages connect people in Australia. It is another great website from where traders meet consumers. They have an aim to make home improvement easy and effortlessly. This smart website is helping business contractors to meet new consumers. Two million Australians had changed their home design by contacting tradesmen from this website.
③ Other Platforms
“Angieslist” and “Houzz,” they both are great to expand construction business. However, Angieslist works in US only. Houzz is great whether you are starting a construction business of bedside table or whole kitchen remodel, Houzz community will help you. They connect contractors, designers, and architects. They are also working in various countries.
Maximize Social Media
Wondering about how to increase sales in the construction business? The easiest way to increase sales in this 20th century is to use social media effectively. Social media is more than just laughing on the memes of evil bosses.
In 2019, there are 3.2 billion users of social media around the globe, which is approximately 42% of the total population on earth. This is a reason social media is helping business contractors to enlarge their work by doing online marketing. About 73% online marketers agree that their marketing strategy of social media is more effective than any other method.
With the help of social media, constructors can connect to their apparent customers and future customers. What you need to do is:
①Choose Social Media Platform
You have many choices of platforms. Choose more than one platform, which will be more beneficial for you. Before choosing, check your competitors; try to use that platform where your competitors have a massive audience.
②Plan the Strategy
Next, you have to formulate a plan. There are multiple methods to engage your old consumers or to gain new customers. Choose those who are more effective. You can start by sharing images of your ongoing work, or you can share images of your employees enjoying themselves while doing their work.
Change the themes of your social media page from serious construction mode to light amusing contents. For example, share a meme on construction machines like the one you may have seen a man in excavator playing tic-tac-toe on the construction road.
Share videos, quotes, images of businessman balancing their life, infographics, commodity photos, and anything which attracts your customers.
Consider Content Marketing
Content marketing is the new way to increase organic traffic. This method may also be useful to many businesses. But why? Because your mobile remains in your hands 24/7. And this is because; when you search for everything on your mobile, you are more likely to click the top three websites show on the search engine. And this is why you need content on the internet that is optimized.
Are you getting it? Okay, let’s make it simple. If someone searches “roof problems” on Google, they will find pfisterroofing.com at the top of Google’s results. Of course, they will click this website, not others. Another example, search “how to find a good manufacturer in China,” it has more chance that you will click “famisourcing.com” because you find it near to the top.
Now, this sounds simple. Right? So consider starting content marketing for your brand
Consider Content Marketing
Content marketing is the new way to increase organic traffic. This method may also be useful to many businesses. But why? Because your mobile remains in your hands 24/7. And this is because; when you search for everything on your mobile, you are more likely to click the top three websites show on the search engine. And this is why you need content on the internet that is optimized.
Are you getting it? Okay, let’s make it simple. If someone searches “roof problems” on Google, they will find pfisterroofing.com at the top of Google’s results. Of course, they will click this website, not others. Another example, search “how to find a good manufacturer in China,” it has more chance that you will click “famisourcing.com” because you find it near to the top.
Now, this sounds simple. Right? So consider starting content marketing for your brand
2.Improve Processes to Grow Your Construction Business
This factor is the answer to “how to improve construction business?”
You may have already think about this step or already done it. But if not, let’s make it simple for you.
Build Team
Hire people who can do the work that you need to delegate. You will also need technical hands to perform the tasks that you currently cannot. Whomever you hire will need to complement your work force. And most importantly, free yourself from frontline work and spend more time growing your business. You have to build your team, who can learn early and can increase their productivity in a short time. If you choose the right people for the job, this will pay off you in the long run. The following are the people you may need.
Ø Construction Manager
A construction manager is responsible for overseeing the project from its start to end. They are responsible for budgeting, planning, and overseeing progress. While doing the planning, they choose the construction material and manage schedules for employees and project both.
Ø Estimator
The estimator is the one who estimates the material, cost, and quantity of labors need for the project. They must know all the ins and outs of the project to make the project complete.
Ø Architect
Architects are the ones who make designs the client’s imagination. They also create solutions and plans to build something nearly the same as the client’s demand.
Ø Supervisor
The supervisor helps to connect the field workers to the management. They ensure effective communication between them.
Ø Construction Expeditor
They track the supplies of materials from the supplier to his company. The construction expeditor must know the materials you are using.
Ø Construction Worker
They are the ones who make the dream comes true with their hands. These workers create the project in reality. A worker should know the usage of materials and machinery.
Ø Engineer
Engineers who specialize in mechanical, building, electrical, and other fields use computer software to make plans for projects and to ensure the implementation of the plan.
Ø Electrician
They are the one who helps you in getting electricity in your homes. They do all the electrical work in the construction process.
Ø Construction Foreman
They lead the workers in the field. A construction foreman keeps track of the workers’ productivity.
Encourage Efficient Approaches
To keep your employees engaged is also important. Give your employees exposure to things in different ways. Instead of using the manual method of wages, you can provide them an automatic system. This will save the time of your employees, which they can use somewhere else or maybe in your project.
Encourage Efficient Approaches
To keep your employees engaged is also important. Give your employees exposure to things in different ways. Instead of using the manual method of wages, you can provide them an automatic system. This will save the time of your employees, which they can use somewhere else or maybe in your project.
Import Construction Building Material from China
More and more contractors are importing building materials from China to lower their project costs. “Made in China” no longer means its cheap and low quality, iPhones are also made in China. You can purchase the corresponding materials in China according to the requirements of your high-end mid-end low-end different grades, and it is excellent quality and reasonable price. Now, you could choose The question should be “How to import from China successfully?”
There are certain nuances and customs you had to face when you import materials from China. The following are the risk and problems you can face while importing from China with their solutions.
Ø Scams
Many people become victims of supplier scams because they get impressed by their website and prices. Before importing, you need to research who the manufacturer is, and have an on-site visit. This way, you will know whether you can trust them or not.
Ø Language
Most Chinese factories don’t know English, but even if they do, your accent makes it difficult for them to understand you. This way, you end up with the wrong building material.
The solution is you can take the help of any translator for better communication.
Ø Culture
As an example, Chinese New Year, a major and important holiday for Chinese. The manufacturer and factory will shut down for almost a full month. If you are unaware of how Chinese culture will affect the works, it is expected to happen as errors do occur.
Ø Product
Some suppliers don’t know the product standards used in your country. This way, they export something that you can’t use in your country.
For this, you need to give them information about the standards you need regarding the material. Or find a local expert to help you with the process.
Ø Quality
Most suppliers are reluctant to refund if there is some issue in the quality of the product. Check the quality before you pay them.
Ø Cost
Sometimes the cost is more than the product quality, and many “factories” that come through Alibaba.com are actually just trading companies. Also, sometimes you import by shipping through sea and air costs you different prices.
To lower the cost and save your time and energy, you can consider import from reliable and experienced furniture, building materials sourcing company that will act as a be authorized purchasing agent by negotiating building materials, furniture, and fit-out purchases on your behalf.
3.Create Experiences to Grow Your Construction Business
Launch Construction Management System
Multiple websites are offering construction help to you. With the help of them, you can eliminate communication errors, reducing delays, and increase credibility. Procore and Buildertrend are two of these websites.
These platforms connect construction companies, contractors, property owners, and project managers for their large projects. They help you to become more efficient and productive.
Know More about Your Competitors
It is essential to keep an eye on your competitors. You should know about your competitor’s service quality, price, and reputation. You also need to know about the trends they are following, which is gaining popularity among people.
Some companies hire people for this department. But the internet made it simple and easy. Now you can do this in lesser time without spending any money on this procedure. Even by investing a short time in research, any small and unpopular company can become famous in a night.
You have to research their marketing strategies and the reason they gain the trust of people. Also, check your position in the market. This primary research on competitors and your company can help you to plan a better plan for your business.
Create a Customer Loyalty Program
Customer loyalty plans are best to attract existing and new customers. You can do this by offering discounts and sales to your customers. Selling something to the current customers is easier than attracting new ones. Also, engaging new customers can cost you three times more than attracting the old ones.
So, it is essential to retain the trust of existing rather focus on attracting new consumers. The customer loyalty program engages them; they likely to spend money on you if they see any incentive in it. This process will pay off you. So, build an engaging loyalty program and try to spread it to your existing customers.
Listen to Your Customers
This is the easiest method to increase the credibility of your business. But mostly, people don’t consider it, and maybe this is the reason they are behind their competitors. A responsible brand gives priority to its customers by listening to them.
Are you thinking about how you can do this? It is easy, check their feedback or even ask your consumers after the project is finished to provide their feedback. Check their feedback and also reply to them if there is an option. Their feedbacks help you to improve the quality of your service.
You will get stories from feedback that you can share on your social media pages, and you will attract new customers. Also, if you listen to your customers, even the feedback is negative; this will build their trust in you. And this will lead to a happy customer, which means they become your brand ambassador indirectly. They will tell their peers and family about your construction firm.
4.Update Offerings to Grow Your Construction Business
Pay Attention to Construction Building Material Trends
For any company, it is essential to go beyond the rules. You must introduce new trends that can attract customers. If you can’t bring something new in the market, then follow the trends which are already in the market.
Also, try to introduce something better from your competitors. For example, if the ongoing trend is glass walls of the houses, then offer a better quality glass to your consumers, or you can add some design on them.
Go the Extra Mile for Customers
This step means that you have to do all the procedures of your company more effectively. Trust built the very second you get their jobs done on time. And the remaining glass of trust gets filled when you delivered the project in good quality. So, always try to provide services in good quality and deliver on time.
Also, listen to your customers if they have some problems regarding the details after you deliver it to them. Try to communicate with them in simple language.
And the last point, offer free little help to your consumers, which will make them happy. This way, they have a higher chance of returning to your services.
Conclusion
Now that you have read all the factors, you get the answers on how to run a construction business successfully. All the points mentioned above play their role in expanding your business. Make sure to implement all the factors in your business, and this can make your business popular in a year.